

GENMAICHA
Distinctive Genmaicha combines green tea leaves with toasted brown rice, originally conceived as an inexpensive way to double a household’s tea supply. Combining late-harvest Sencha leaves and popped or toasted rice, Genmaicha is robust and earthy, with a unique textural appeal.
Distinctive Genmaicha combines green tea leaves with toasted brown rice, originally conceived as an inexpensive way to double a household’s tea supply. Combining late-harvest Sencha leaves and popped or toasted rice, Genmaicha is robust and earthy, with a unique textural appeal.
Respecting the leaf
How Genmaicha Is Produced

Genmaicha grows on a tea plantation in Japan01
Genmaicha starts as Sencha tea leaves, growing in direct sunlight to produce higher levels of vitamin C and flavor-imparting tannins.
Genmaicha Is Harvested Between Summer and Autumn02
The “first flush” is the first spring harvest of young Sencha leaves. Genmaicha is harvested as Bancha tea leaves, after the second flush.
Once Harvested, Bancha Leaves Are Steamed, Not Roasted03
This is the step that differentiates Japanese green tea from others. Steaming leaves for 15 to 20 seconds within 12 to 20 hours after harvest prevents the oxidization process.

Steamed Leaves Are Laid Out to Dry and Then Rolled04
By rolling the leaves soon after drying, the leaves retain their natural green color, aroma and nutritional elements.
Leaves Are Sorted and Brown Rice Is Added05
Rolled, needle-like leaves are separated and categorized to create Genmaicha. The blend of tea leaves and toasted brown rice, called genmai, is mixed at a 1-1 ratio.
Did You Know? Genmaicha is made with toasted, or popped, brown rice, and is known as “popcorn tea.”
Brewing Directions
How to Brew Genmaicha
Begin your journey to mindfulness by choosing from six premium varieties of high-quality, craft Japanese green teas below.
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Hot Brew
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Cold Brew
step1

Place 1 tablespoon into a tea strainer.
step2

Boil 1 cup of water and let it cool for 90 seconds.
step3

Pour water and steep for 30 seconds. Serve and enjoy.
step1

Place a tea-bag in a tea pitcher filled with 2.5 cups of cold water.
step2

Refrigerate for 30 minutes.
step3

Shake the tea pitcher 10 times and take out the tea-bag.
step4

Pour a cup, sip and enjoy the moment.
*Please refer to the specific directions on your tea’s packaging for best results
Our Product
Specialty Green Teas
Cultivate your craft tea experience with a high-quality Japanese green tea.